Judith Richards, MBA, has worked as a lecturer, adjunct and visiting professor at California Lutheran University’ssince 2008 in the School of Management, where she teaches Marketing Theory, Principles of Marketing, International Marketing, and Integrated Marketing Communications. She is also the founding professor for the Negotiation and Conflict Management class offered in the MBA program, a class that she was asked to create. Richards enjoyed an exciting 20 plus year career working for Fortune 200 corporations as Vice President of Sales and Marketing. In this position, she managed responsibilities related to consumer sales, marketing communications, marketing research, client relationship management, product development, advertising, training, event marketing, operations and internet marketing. Going one step further, Richards developed credentialed training programs for sales and marketing representatives and executives that included negotiation, product, presentation and sales skills.